Research Conclusion:  45% of U.S. Households With Broadband Find Voice Control Appealing

DALLAS, TX — Research from Parks Associates indicates that 28% if U.S. broadband households with a smart speaker utilize a voice assistant to control a smart home device. However only 12% use that device to control an entertainment device.The research firm analyzes trends in smart home, connected entertainment and consumer based IoT in “State of the Market: Smart Home and Connected Entertainment,”. This study is available for download on the Parks Associates site.

“The entertainment ecosystem is lagging a bit in the voice control area, even though 45% of U.S. broadband households see voice control of the TV as appealing,” says Jennifer Kent, director, Research Quality & Product Development, Parks Associates.

During the past five years voice-based technologies have experienced massive growth, Kent relates, due mainly to the alleviation of the complexity in the user experience and delivering key use cases in control of smart home devices. “As consumers see these voice solutions operate their smart lights and thermostats, their interests extend to their entertainment services creating opportunities for security companies and their dealers that can bring a quality voice-based solution to this ecosystem,” Ms.Kent explains.

ADT Security’s new Command system panel allows the customer to use their Alexa or Echo Dot device to seamlessly control their lights, thermostat and deadbolt door locks by using their voice.

Here are some additional research findings from Parks Associates report:

  • More than 45% of U.S. broadband households own a connected health device.
  • 20% of U.S. broadband households are very interested in home living service to notify family in the event of an emergency..
  • More than 6 million U.S. consumers will use PERS devices by 2021.
  • 40% of U.S. broadband households would pay for at least one home-living service for themselves.

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