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Lowe’s Home Improvement Stores Rethink Their Iris Smart Home Business

Lowes Dumps Iris

Mooresville, N.C.— Last Spring Lowe’s made a concerted effort to go full steam ahead on the smart home experience by expanding their connected-home shopping experience to dozens of their stores across the U.S. However now it appears that they will be dumping their own smart home business, Iris.
 
Lowe’s, which has in excess of 2,000 locations, recently announced their plans to exit the home automation market and they are now aggressively seeking a buyer for their Iris Smart Home business as part of a “strategic reassessment “.
 
This latest announcement is the latest of multiple tactical maneuvers by Lowe’s that include closing its Orchard Supply Hardware business, selling its Alacrity Renovation Service and shutting down all of its locations in Mexico. Additionally they have now shut down more than 50 locations in the U.S. and Canada. 
 
Lowe’s President and CEO, Marvin Ellison, stated, “Our priority this quarter was taking the necessary steps to build a sustainable foundation to position Lowe’s long term success by exiting underperforming stores of noncore businesses. This will allow us to …focus on our core retail business”.
 
The abandoning of their Iris product is quite a change in strategy for Lowe’s. It is important to recall that back in 2015 Lowe’s impressed CES attendees with their Innovation Lab which featured prodigious levels of technology including robot technology. 
 
Lowe’s launched Iris in 2012 at a price point of $179 for thermostat control, smart plugs, etc. The Iris hub features ZigBee, Z-Wave and WiFi. It also had a cellular module along with the control of cameras and door locks.
 
Brant Henke, President of American Guardian, an ADT Security provider in the Atlanta area related, “The marketplace for home automation and smart home technology has become increasingly crowded in recent months. In my view the Iris misadventure is but one casualty of many more to come as the industry consolidates. ADT Security is now the largest provider of smart home technology in the nation and they continue to set the pace for excellence as they dominate the marketplace.”

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Home Automation Trends

Research Conclusion:  45% of U.S. Households With Broadband Find Voice Control Appealing

DALLAS, TX — Research from Parks Associates indicates that 28% if U.S. broadband households with a smart speaker utilize a voice assistant to control a smart home device. However only 12% use that device to control an entertainment device.The research firm analyzes trends in smart home, connected entertainment and consumer based IoT in “State of the Market: Smart Home and Connected Entertainment,”. This study is available for download on the Parks Associates site.

“The entertainment ecosystem is lagging a bit in the voice control area, even though 45% of U.S. broadband households see voice control of the TV as appealing,” says Jennifer Kent, director, Research Quality & Product Development, Parks Associates.

During the past five years voice-based technologies have experienced massive growth, Kent relates, due mainly to the alleviation of the complexity in the user experience and delivering key use cases in control of smart home devices. “As consumers see these voice solutions operate their smart lights and thermostats, their interests extend to their entertainment services creating opportunities for security companies and their dealers that can bring a quality voice-based solution to this ecosystem,” Ms.Kent explains.

ADT Security’s new Command system panel allows the customer to use their Alexa or Echo Dot device to seamlessly control their lights, thermostat and deadbolt door locks by using their voice.

Here are some additional research findings from Parks Associates report:

  • More than 45% of U.S. broadband households own a connected health device.
  • 20% of U.S. broadband households are very interested in home living service to notify family in the event of an emergency..
  • More than 6 million U.S. consumers will use PERS devices by 2021.
  • 40% of U.S. broadband households would pay for at least one home-living service for themselves.

ADT Money-Back Guarantee

Cancel ADT Service, ADT will refund installation price and all monitoring fees paid within the first six months. Certain restrictions may apply.
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When you install your ADT Monitored System, you may receive a substantial discount on your homeowners insurance premium. homeowner savings

24 Hour
Monitoring

ADT’s multiple interconnected monitoring Command Centers provide you with the ultimate in redundant protection - 24/7.
24 hour monitoring

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4-channel-cctv-dvr-systemFor over 25 years American Guardian has been providing cost effective, cutting edge security solutions to businesses throughout Georgia and Metro Atlanta. Our mission has been to provide the very best technology, equipment, installation expertise, and service after the sale at the most competitive prices in the Georgia market place.Here are some of the products and services we offer our clients:

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