BOCA RATON, FL – Originally planned to not roll out until mid-2022, ADT announced during its Q3 earnings call it will accelerate the release of its new ADT + Google do-it-for-me professionally installed system to the second half of 2021, a full year earlier than originally planned.
The new platform will feature co-branding with Google, integrated Google Maps products, Nest cameras and thermostats, and Google video analytics, according to Jim DeVries, president and CEO of ADT, and will leverage ADT’s existing Command & Control platform until the end of 2022.
“When we first announced the Google investment in ADT and the long-term strategic partnership, we shared that one key outcome of the relationship would be a next generation platform with new home security and automation, products and peripherals, deeper device integration and enhanced alarm verification, “ says DeVries. “Following a comprehensive review of our alternatives, we’ve concluded that ADT should and will own our next-generation platform, which will be developed entirely within Google Cloud.”
DeVries went on to explain the platform will be developed in coordination with Google to leverage native integration already available. The decision allows ADT to have full control of its future roadmap and will enable ADT + Google to deliver operational and efficiency benefits and better long-term economics, he said.
ADT CIO Don Young explained the new offering will invite all Google product suites into ADT ecosystem. “We’re looking not just to make it more helpful,” he said. “And that’s leveraging Google’s prowess in machine learning and artificial intelligence to fuel what Google calls “ambient computing.”
The end result will be that clients see more value in their system and will invest in more devices. Another element that the new platform will leverage is alarm verification, using Google computing power to collect data, conduct better analysis and even “score” alarm activity in the future, Young said.
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